Posts Tagged ‘social media’

I just came across a very interesting article about fashion and its recent love for social media:

How the Fashion Industry is Embracing Social Media

Please read it. It’s really amazing how more and more aspects of life, such as fashion, are being affected by the power of online conversations and online networking.

According to the article, several upcoming New York Fashion Week shows are going to be streamed online (for instance the Dutch brand G-star) and Twitter will keep updating fashionistas with the latest fashion gossip and buzz from NY, London, Paris and Milan. Facebook is already full of fashion pages and fashion fan groups.

Some time ago I wrote about Burberry’s online campaign Art of the Trench and another fact is that the blogosphare enjoys a growing number of professional fashion styling, photography and news blogs.

DVF - Diane von Furstenberg - facebook page

So … it looks like fashion hearts online media and all the innovation Web offers to bring the labels closer to the more and more demanding and Internet-focused customers, readers, journalists, retailers and any other fashion followers.

Ps: I took this photo in Thailand 🙂 It’s for t-shirt & social media enthusiasts 🙂

fashion and social media go together

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Attention: online addicted fashionistas and Burberry lovers!

Get ready and excited for a bright new site, artofthetrench.com, to be launched by Burberry next month. Burberry’s “fresh” social networking site aims at building and enhancing its relationship with potential customers and existing devotees. The power of social media and online communities sounds attractive to the people behind the luxury British label, however it’s the concept that grabs the attention of us, the future followers. Burberry uses its iconic piece, the trench coat, to make the site appealing and easily associated with the label. The choice is not surprising but let’s hope for a real arty challenge and visual representation of elegance, urbanity and style. Burberry already uses Facebook Fan Page and Twitter to promote itself and keep in touch with its enthusiasts. Follow them for updates.

FT online reports that Scott Schuman, famous blogger of The Sartorialist, is going to deliver us an unusual collection of images of people wearing trench coats. Schuman will be spotting those people in the urban streets and feature them on artofthetrench.com.

It’s time to dig your trench coat out from your wardrobe! Give it a twist or wear it in a classic, sophisticated way and hope Schuman’s wary eye will spot you! Be ready! Keep watch!

A screenshot of artofthetrench.com

Emma Watson – the face of Burberry’s A/W 09-10 add campaign

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