I just came across a very interesting article about fashion and its recent love for social media:How the Fashion Industry is Embracing Social Media
Please read it. It’s really amazing how more and more aspects of life, such as fashion, are being affected by the power of online conversations and online networking.
According to the article, several upcoming New York Fashion Week shows are going to be streamed online (for instance the Dutch brand G-star) and Twitter will keep updating fashionistas with the latest fashion gossip and buzz from NY, London, Paris and Milan. Facebook is already full of fashion pages and fashion fan groups.
Some time ago I wrote about Burberry’s online campaign Art of the Trench and another fact is that the blogosphare enjoys a growing number of professional fashion styling, photography and news blogs.
So … it looks like fashion hearts online media and all the innovation Web offers to bring the labels closer to the more and more demanding and Internet-focused customers, readers, journalists, retailers and any other fashion followers.
Ps: I took this photo in Thailand :) It’s for t-shirt & social media enthusiasts :)