Passion for Fashion in a fairy-tale style ….
London. Fashion Styling for Professionals at Central Saint Martins – a course, which gave a new direction to my fashion dream.
Styling is not about mix & matching & accessorizing clothes – it’s s about presenting clothes that hide a story behind, that boost the wearer’s self-esteem and look desirable. It’s about playing with clothes wisely, giving them meanings and life. As a stylist you have to be versatile but always sure about your own view on fashion and the visual identity you implement in your editorials (fashion stories). As a stylist you have to be ready to deliver perfection at all times, the words “it’s impossible” don’t exist; what exists is you doing more than possible to make your fashion story absolutely perfect.
The A/W 09 trends, me and my team worked on, were fur & sheer. Those two opposing ideas made us really excited about sophistication and delicacy, about seduction and fear, about masculinity and femininity, about nude and wrapped, about fragility and animal instincts … this is how we found ourselves twisting a well known fairy-tell “Beauty and the Beast” … this is when our concept of “beastly beauty” was born … a goddess ready to attack if you ever cross that line of her territory …
There was an endless preparation and a long photo-shoot but eventually The Furrytale fashion was brought to life!