Pale Pink … Cherry Blossom

Pale or nude pink is one of the must have colours for this  S/S fashion season …. It’s so easy to match it with soft gray and charcoal, navy or washed out denim, beige and ivory. I really love that natural palette so I wondered if I already had something matching that ‘cherry blossom’ range [...]

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Sonia Rykiel pour H&M – Oh La La!

This is going to be absolutely awesome! Sonia Rykiel pour H&M knitwear collection hits the worldwide H&M stores this Spring. There will be also plenty of perky accessories to choose from. Get excited and ready for some amazing sweaters, tops and dresses in Rykiel’s trademark bold colors. You will not be able to resist the [...]

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The Boo Factor

spooky fashion by McQ alexander by Asia(Jo) featuring Alexander McQueen McQ Alexander and his adorable skulls! For a/w 09 McQueen, twisted a sublunary object, the skull, into must have, desirable accessories. I dream of his skull printed scarf, but for now, I am quite happy with my skull printed cardigan. It goes well with my [...]

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Everybody smiles in the same language

Fashion promotes smiling! During my trip to Amsterdam I spotted a great slogan on one of the shop windows. It was Laundry Industry, one of my favourite clothing shops in the town. The window display wasn’t really exciting this time, yet what grabbed my attention was a really cool and catchy slogan: “everybody smiles in [...]

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Must have knits (how to wear a sweater dress)

I love chunky sweater dresses and I’m telling you, I can never have enough of them! Last week I was very lucky to spot at H&M my new essential knit dress for the upcoming cold months. This lovely pale pink dress was a real bargain – just £ 12.99! I’ll be cosy and comfy wearing [...]

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My new tank top

I shouldn’t have done it but I did! Yes, I did buy another T-shirt. I love my new tank top, it’s nice  and soft and quite long and the print is so “wild” and it looks great with my skinny torn jeans I bought it at Bullfrogs in the centre of Greenwich (London). Now, I [...]

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Midnight wolf t-shirts

midnight wolf by Asia(Jo) featuring French Connection Wolves, Twilight, Fashion … I am a big fan of printed t-shirts. I usually wear them with a pair of simple leggings or skinny jeans, adding a long pendant to accessorize the look and finishing it with a black boyfriend jacket and a pair of ankle boots. I was just browsing [...]

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Alexander McQueen’s shoe extravaganza

Have you ever thought about wearing shoe monsters? You better do! We still have fall and winter to pass by but I am telling you the next S/S season will be a “hot” one. Prepare yourself for a shoe transformation and get inspired by Alexander McQueen’s grotesque shoe creatures. Notice the inspiration from Nature – [...]

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Lviv’s high heel obsession

A couple of days ago I returned from my voyages across Eastern Europe. During my trip I fell in love with Lviv, a sleepy town with that odd hidden vigor. Once Polish, now Ukrainian, Lviv preserves its authentic feel, multiculturalism and “Eastern” alterity in many ways. However, besides the town’s beautiful and unique tourist attractions, [...]

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Burberry and its fashionable social networking

Attention: online addicted fashionistas and Burberry lovers! Get ready and excited for a bright new site, artofthetrench.com, to be launched by Burberry next month. Burberry’s “fresh” social networking site aims at building and enhancing its relationship with potential customers and existing devotees. The power of social media and online communities sounds attractive to the people behind the [...]

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Country Life (Trend alert: flannel check shirt/dress)

Think: Life with Nature Think: Casual relaxed attitude Think: Flannel check shirts and dresses —————————————————————————————————————————– I spent the last couple of days in the South of Germany, eating yummy sausages, walking through the corn fields and woods, eating fruit from the garden and wearing comfy rural clothing. For this spontaneous trip to the countryside, I [...]

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Twinkle, Sparkle & Shine (Trend alert: sequins)

Flip through the recent issues of fashion magazines and you will find countless sparkling shopping pages and editorials. “It’s time to sparkle” says Grazia. “Disco diva” says Vogue. “The Glitz and The Glamour” says Elle Collections. There is no other choice but to blink, wink, shimmer, shine, gleam and flash in the A/W season! A [...]

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On the walls of Brick Lane

I love London and its diversity, dynamism and originality. This is a city of modernity and conservatism, a city of contrasts where different every-day-realities melt all together. There are hundreds of secret corners that offer something unforgettable, something unique, something  inspiring. Brick Lane, one of my favourite areas of London and the epicenter of the [...]

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The Furrytale – when the Beast meets the Beauty

Passion for Fashion in a fairy-tale style …. London. Fashion Styling for Professionals at Central Saint Martins - a course, which gave a new direction to my fashion dream. Styling is not about mix & matching & accessorizing clothes – it’s s about presenting clothes that hide a story behind, that boost the wearer’s self-esteem and [...]

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Celebrating Mademoiselle Coco

These days are all about the most iconic fashion figure – Coco Chanel. With “Coco Avant Chanel”  hitting cinemas today, let Mademoiselle’s eternal, supreme style reign in your closet. Little Black  Dress, Quilted Handbag, Long Multiple Pearl Rope, Pants and Colorless Jacket – dig  them out and  play dress-up! Become an Art Deco soigné woman. [...]

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A big Hello to Fashionistas & Foodistas

Hi there, Welcome to my blog for vogue and food lovers. If you lost your head for all the beautiful frocks, bags, hills and hats and if you can’t resist fresh, organic, mouthwatering food; then you are at the right place! I will “frock you” and I will “fork you” with my “guilty pleasures.” “Frock” [...]

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