Attention: online addicted fashionistas and Burberry lovers!
Get ready and excited for a bright new site, artofthetrench.com, to be launched by Burberry next month. Burberry’s “fresh” social networking site aims at building and enhancing its relationship with potential customers and existing devotees. The power of social media and online communities sounds attractive to the people behind the luxury British label, however it’s the concept that grabs the attention of us, the future followers. Burberry uses its iconic piece, the trench coat, to make the site appealing and easily associated with the label. The choice is not surprising but let’s hope for a real arty challenge and visual representation of elegance, urbanity and style. Burberry already uses Facebook Fan Page and Twitter to promote itself and keep in touch with its enthusiasts. Follow them for updates.
FT online reports that Scott Schuman, famous blogger of The Sartorialist, is going to deliver us an unusual collection of images of people wearing trench coats. Schuman will be spotting those people in the urban streets and feature them on artofthetrench.com.
It’s time to dig your trench coat out from your wardrobe! Give it a twist or wear it in a classic, sophisticated way and hope Schuman’s wary eye will spot you! Be ready! Keep watch!
A screenshot of artofthetrench.com
Emma Watson – the face of Burberry’s A/W 09-10 add campaign