Not so long ago, I was passing through Selfridges, one of the biggest department stores in London, and spotted something unusually pink ….
I could easily recognise the shape of that “something” but its appearance made my eyes and mouth widely open!
I saw hundreds of Diet Coke bottles beautifully arranged on a shelve and smiling to me with that lovely braces smile, which obviously could only belong to Ugly Betty. Yes, our sweet Ugly Betty finally got promoted and has become a face of loved by fashion world Diet Coke!
Isn’t it an incredible promotional trap?
Hmmmm …. Instead of those fancy, extremely pink and leopard-ish printed Diet Coke containers, I would go for some beautiful pink flowers, displayed right next to the “Betty Bottle” – Would you?